Milk and dairy products such as cheese or yoghurt are some of the food-favorites in Germany and their sales have been steadily increasing for years. Especially so-called functional dairy products such as digestive yoghurt drinks or cholesterol-lowering spreads have conquered the market in recent years. But what do these products really contain, what exactly are the health-promoting components of milk and how can they be used specifically? And last but not least: how and why does the consumer decide to buy a product?
Branding breast implants with tomato DNA
Brand and product piracy is a worldwide problem. The economic damage is immense: in 2016, German companies alone recorded losses of around 53 billion euros, as a study by management consultants Ernst & Young (EY) shows. The use of such fraud in medicine is particularly problematic. The scandal surrounding inferior breast implants in 2010 showed what health consequences this could have. The French manufacturer Poly Implant Prothèse (PIP) had used cheap industrial silicone to reduce production costs.