How sustainable meat consumption can succeed
Even though more and more people are adopting a vegetarian or even vegan diet, for many, meat products are still an integral part of their daily diet. In the EU alone, per capita consumption is around 80 kilograms of meat per year. For a long time now, it has not only been environmental organizations that have been campaigning for a reduction in meat consumption and pointing out the consequences of animal husbandry. Numerous studies have also established that eating less meat is not only healthy, but also sustainable.