Share of green startups remains high

Share of green startups remains high

According to the latest Green Startup Monitor, most green startups are in the energy and agriculture sectors.

Roboter mit Pflanzensprössling
Cover of the Green Startup Monitor 2022

Almost every third startup founded in Germany in 2021 can be considered "green". This is the conclusion of the 4th Green Startup Monitor from the Startup Association and the Borderstep Institute. At 29%, the share of all startups is thus roughly at the previous year's level of 30%. The study defines startups as "green" if they classify themselves as part of the green economy, if it is important to them to have a positive social and ecological impact with their corporate strategy, and if they also integrate their ecological and/or social impact into their key performance indicators.

Major transformation plays important role

According to the study, the share of green startups was particularly high in energy (67%) and agriculture (66%). Below average are, for example, construction and real estate (25%), banking and finance (19%) and tourism (18%). At the bottom of the list is the human resources sector with 10%. At the same time, 35% of all green startups have a business model that is designed for the major transformation of the economy and society toward sustainability. Across all startups, this share is 23%.

Particularly innovative and female

71% of green start-ups rate themselves as innovative or very innovative. This puts them six percentage points ahead of the non-green start-ups. Moreover, green start-ups are female: 21% were founded by women. For non-green startups, this is only true for 15%. In addition, green start-ups place particularly high value on sustainability on the part of their investors: 59% expect this, compared to 21% for other start-ups. Unsurprisingly, green startups are much more likely to demand that politicians promote entrepreneurial innovations for climate protection (62%) than other startups (29%).

Green Startup Monitor 2022

The Green Startup Monitor has prepared some more data on startups, including differences between transformational green startups and other green startups. The report is available free of charge as a PDF.

Focus on start-ups in North Rhine-Westphalia

The states of Mecklenburg-Western Pomerania (34%), Hesse (33%) and Saarland (33%) have a particularly high share of green startups in regional startups. Bringing up the rear is Saxony-Anhalt with 19%. If we look at the distribution of green start-ups across Germany, most are located in North Rhine-Westphalia with 19%, followed by Berlin (17%), Baden-Württemberg (12%) and Bavaria (11%). Brandenburg, Saarland, Saxony-Anhalt and Thuringia each attracted just 1% of all green startups.