Views on plant-based substitute products
About 75 million people in Europe follow a vegetarian or vegan diet, and, as flexitarians, even more reduce their meat consumption and are specifically looking for plant-based alternatives. However, little is known about this group of consumers, nor about their need for information on plant-based foods. A communication project coordinated by the University of Stuttgart wants to close this gap. There is no publication on the subject yet, but first results are already available and should soon be available as a white paper.