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15.11.2020
Underwear

Underwear

 
DATA & FACTS

Sector:
Consumables

Renewable resources:
Seaweed, beech wood

Participating companies:
GREY Fashion

Bioeconomy factor:
Environmentally and skin-friendly alternative to synthetic fibres, but also to cotton

Status:
in the market

Was steckt drin?
Unterwäsche mit Algen
Quelle: 
GREY Fashion | Wikimedia
Ascophyllum nodosum

Our skin has to withstand quite a lot - heat and sun, cold and dryness, stress and wrong or no care. All too often, the right protection is neglected. Instead of body lotion, nourishing clothing made from seaweed is now supposed to help.

A Berlin-based company has addressed the problem and developed sustainable clothing made of biological cellulose-based fibres to protect and care for the skin.

Fabric from seaweed

VitadylanTM is the name of the fabric that cares for the skin when worn. It is based on sea algae from the Icelandic fjords, which are harvested biennially and only in fixed quantities to conserve resources. The following processing takes place exclusively in Germany: Dried and ground, the algae are enriched with, among other things, zinc oxide fibres and woven into fabric in a patented process that preserves the vitamins and minerals of the algae. Instead of cotton, modal, i.e. beech wood fibre, is another component. As a result, the production of a conventional shirt made of VitadylanTM consumes around 70 litres of fresh water, while the production of a comparable cotton shirt requires up to 2,700 litres of water - a 97% reduction in water consumption.

Skin care included

The choice of natural raw materials allows not only sustainable and water-saving production but also nourishing effects for the skin. Of all natural products, seaweed contains one of the highest levels of vitamins A, C and E, minerals and trace elements. Furthermore, zinc oxide has an antibacterial and odour-reducing effect and is essential for the immune system, sensory functions and metabolism.

Ready for the market

Grey long and short sleeve shirts and sports underwear are available at greyfashion.de.

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